Nine hundred leads a month arrive from property portals, Meta ads and walk-in forms. Six sales people call them in roughly the order they arrive, which means a serious buyer who enquired on Monday evening gets a call on Thursday, by which point they have visited two other projects.
Nobody can tell a serious buyer from a browser before calling, so the team burns most of its week on people who were never going to buy, and the people who were ready go cold waiting.
The numbers that moved.
All figures modelled — see the note above.
The list we will not build.
Most people selling AI leave this part out. It is the part that decides whether the whole thing survives its first year.
RERA. A model making a representation about a regulated project is a legal problem, not a marketing one.
A buyer who believes a generated image is a photograph has been misled, and it surfaces at handover.